Dr. Beena Jiby

Ph.D. M.Phil. M.A.(Economics), MBA.

An Overall Experience of 13 + years

Dr. Beena Jiby is having 13 + years experience and her areas of interests include marketing Management, marketing research, Consumer behavior, etc. She has published several research papers in referred journals and presented research papers in national & international conferences, Seminars across the country. Following are some details. The Use of Regression Analysis in understanding Customer Satisfaction: An empirical investigation for consumer appliances”, refereed journal- International Journal of multidisciplinary research , ISSN No- 2277-9302, Vol VI, Issue 3(I), July 2016. Print advertisement analysis for selected car manufacturers and newspapers in Pune city, MIT-KHOJ Journal of Indian management Research and Practices, Feb 2016, ISSN No: 0976-8262. Growth and Opportunities in Indian Telecommunications Industry, SaiBalaji International Journal of Management Sciences, Volume– I Issue 3, Aug. 2015 ISSN. 2349-6568. A study on Consumers demographic variables and its impact on online shopping preference, International Research Journal of commerce Business and social sciences, Vol IV Issue – 12(III) August 2015,ISSN 2277-9310 A Study On Consumer Preference For Environmental Friendly Cars” , Researchers World – Journal of Arts Science & Commerce Volume – IV Issue – 3(3) July 2013 , International referred research journal, Print ISSN: 2231-4172. “A study of small car consumer preference in Pune city, TRANS Asian Journal of Marketing & Management Research,Vol.2 Issue 3-4, March-April 2013, ISSN 2279 – 0667. “Management education in India- trends, issues and challenges”, AMET Journal of management July- Dec 2011, ISSN No 2231-6779.